Internet Marketing has make a boom in India.Companies are generating revenues through on line marketing or we can say Internet Marketing.The number of internet users worldwide is expected to touch 2.2 billion by 2013 and India is projected to have the third largest online population during the same time, says Internet and Mobile Association Of India (IAMAI) report.Moreover “The number of people online around the world will grow more than 45 per cent to 2.2 billion users by 2013 and Asia will continue to be the biggest Internet growth engine.Also India ranks third in orkut user, having 18 per cent share of the total number of Orkut users worldwide, bettered only by Brazil and the US.
The latest statistics reveal that 400 million people access internet regularly in India and that is jump of 700% in last six years. And, here comes the best part; the internet users as of now comprise of only 3.6% of the population. Now you can imagine the scope of internet marketing in India!
Now that we have come to terms with the tremendous scope of internet marketing in India, we have to understand that marketing through the internet is a different game. In fact it is a potent combination of technology and marketing acumen.
Here are the some internet marketing techniques which will help you in generating the revenue and they are:
Search Engine Marketing (SEM):
Search engine marketing has of late become one of the principle tools of the internet marketer. This prominence of SEM is owing to the fact that the search engines like Google, Yahoo etc. are being used by more and more people as their principle method of searching for relevant information. And, you can hope to sell through them if your website is visible on these search engines. The principle techniques employed in SEM are:
Search Engine Optimization (SEO):
Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.SEO does this by improving a websites structure and content.
Pay per Click (PPC):
PPC takes the sponsored route to drive relevant traffic to a website. The positioning of Ads is determined by a competitive bidding structure.
As the name suggests, e-mail marketing is promotion through e-mails. If used effectively it can assure you maximum returns on each penny you spend. It can be used for acquiring new customers, enhance the relationship you have with your existing clientele.
Cheap, instant, easily traceable and if used properly the return on investment can be astounding.
Disadvantages: Due to the overdoing of the e-mail campaigns by online companies, they are now being categorized as Spam mail. Thereby reducing the chances of it actually reaching the intended person.
Banner marketing involves placing your advertisement on any third party website. This Ad will link to your website, this way if the potential customer clicks on your banner, he will be directed to your website. It can be a good way of attracting relevant traffic to your website.
Blog/ Article marketing: Articles and blogs can be used effectively to propagate a marketing campaign. By submitting in various directories,social book marking sites and Go articles, you can hope to generate traffic through the link you have placed on the article directing towards your website.