You can direct all the traffic you want to your website, but if the bounce rate is high, chances are that you are spending money directing the wrong kind of people to your site or your site is not up to standard for your target market. The bounce rate indicates the percentage of people who landed on your site and then left. As an online business, your main goal will be to turn those visits into conversions. If people arrive at your site only to stay on the home page before leaving, it is likely that they have either not found what they were looking for or feel that there is another site that can offer something better than what they have seen. The lower your bounce rate, the better chance you have of hooking your potential customers who have spent longer on your site seeing what you have to offer them.
Quick Load – Load time can be highly influential in whether or not a person stays on your site after they visit the homepage. Internet users want quick, easy, digestible and instant information. If your page takes too long to load, they will find a less frustrating site that gives them the answers they need quicker. By being mindful of the kind of content you have on your homepage, you can keep load times to a minimum and help to reduce the number of people put off by slow loading pages.
Easy Navigation – Sites that are difficult to navigate can leave visitors frustrated and confuse. Users should be able to instantly see where they need to go to find the information they are looking for in the least amount of clicks possible. Naturally, the bounce rate can be reduced by providing a clean site design that is accessible and easy to navigate
Relevant Content – The more relevant your on-site content, the more likely you are to be found for queries your potential customers would naturally be searching for. If you are ranking for phrases that have little to do with your business, you may find that you have a high bounce rate where visitors are finding your site for unrelated phrases. Ensure your content and your links are naturally relevant so that when users search for the products or services they want, they find your site the most relevant to their search query and stay longer on your site.
Clarity & Calls to Action – Make it clear from the onset of a visitor’s arrival on your site what exactly they can get out of being there. Calls to action are a great way to help the visitor understand exactly what your site is about and what they need to do next. Ensure your homepage contains calls to action that encourage them to find out more on subsequent pages, helping visitors to stay on your site longer and reduce your bounce rate.
Split Testing – As every site is different and caters to a different market, it makes sense that in order to reduce your bounce rate, you will need to test which changes work best for you. Split testing is a great way to find out what your visitors like or do not like about your landing page design or content. Once tested, you can select the page design that performs better with the lowest bounce rate.
Author: The WebMarketing Group is an internet marketing specialist dedicated to providing businesses with a comprehensive strategy for driving high quality traffic to their site through content creation, social media campaigns and SEO practices. To find out more, visit the website or view reviews online about The Web Marketing Group.