Search engine optimization may be a relatively new marketing term, but it is a term that has gained incredible popularity and value in the past several years. As marketers begin to recognize the potential of online marketing in driving up a business’s profits, the process of improving a website’s search engine results page rankings becomes invaluable. The vast majority of consumers use search engines to find information about the products and services in which they are hoping to invest. They trust search engines to organize search results in order of the relevance various websites have to consumer needs. So, if your business pops up in the number one spot on Google for a specific search string, the consumer will automatically assume that what you have to offer is relevant to their needs.
Businesses that appear predominantly in the search engines will see incredible web traffic growth. This growth can easily translate into increased online sales and added customers. It can just as easily be meaningless, however. This is something that marketers are only recently discovering. Consumers today are beginning to trust search engine rankings less and less. Because businesses in the past were able to manipulate search engine optimization and “trick” search engine algorithms into believing that their websites were the best, consumers are landing on pages that simply don’t offer the products and services for which they are searching. Consumers learn fast, so unless a website is using good SEO strategies to draw consumers, that web traffic will not mean anything as far as converting leads into customers is concerned.
Bad SEO is Easy to Identify
Bad SEO is fairly easy to identify. Almost everyone has stumbled upon a website that features articles so stuffed with keywords that they become virtually impossible to read. These articles are often written by people for whom English is not even a first language. They may be spun articles that are generated by complex programs. They will likely have complicated sentence structure and syntax. If you stumble upon an article with phrases such as “tennis shoes for cheap and cheap tennis shoes for cheap,” you’ve likely encountered a bad SEO article that was written without the consumer in mind.
Bad SEO Helps Nobody
The reason bad SEO is a problem is that it helps nobody. Consumers can’t benefit from poorly written search engine optimization articles because they contain no helpful content. They are simply written to let the search engine algorithms know what the website is all about. These articles don’t even help the websites that feature them because consumers will not trust a brand that features low quality articles. Bad SEO helps nobody, but good SEO, search engine optimization that focuses on the consumer, is incredibly helpful.
Good SEO is Informative
Good search engine optimization content is informative and helpful to consumers. These types of articles are filled with content that answers questions, solves problems, and provides reputable information about products, services and brands. Content that addresses real consumer issues is content that will turn consumers into leads and leads into customers.
Good SEO is Shared
Good SEO writing that focuses on the consumer is also helpful because this content is shared by the consumer. When someone reads an article that offers worthwhile information, that person is more likely to post that article to a social networking website, a personal blog, or simply spread the news of that content through word of mouth. Good content that is written with the consumer in mind has incredible marketing potential.
SEO has gotten a bad reputation in the past because so many businesses have taken the easy road. In the future, however, only content that has been written with the consumer in mind will have a lasting positive effect on search engine optimization.
R. Ramkalyan is a tech savvy web master and a passionate blogger. He enjoys training, development, and dispelling the myth about the need of technical skills for web designing.