We learn as long as we live, and this is a simple fact of life. This can also be applied to search engine optimization, as many people make so many mistakes, and hopefully learn something from them. Even the best SEO experts can make a mistake, as with trends that constantly change, it is easy to make a mistake. However, you should not be afraid to make mistakes in this field, as this will prevent you from repeating them. On the other hand, you should do everything you can in order to avoid making mistakes that others have already made. To help you with this, we will here discuss some of the most common mistakes people make when trying to implement SEO techniques into their content.
Leaving Empty Fields
Who cares if you don’t fill one of the fields on your website? Well, search engines do. One of the most common mistakes people make is leaving the Title tag empty. If you take into account that the text written in the Title tag appears in search engine results, leaving this tag empty is a big mistake. What’s more, this is where your main keyword should be included. By ignoring the Title tag you are not only lowering the chances of appearing in search engine results, but you are also missing the opportunity to compete with other websites for your targeted keywords.
‘Click Here’ – A Good Call to Action?
Although many website owners often have hyperlinks with anchor texts that say ‘click here’, this is not a good SEO move. While the visitors to your website will know where this link will lead them, search engines will not have this piece of information. So, forget all about ‘here’ and ‘there’ in your anchor text, but rather describe the page the link leads to here.
Laziness and Impatience
Laziness and impatience in terms of SEO should be ranked as the number one SEO mistake website owners make. Contrary to a popular belief, SEO is not an article you can just write and be done with it. SEO efforts should be continuous and they should follow the latest trends and changes. So, it is impossible to put laziness and SEO together in any context. Aside from this, you should have patience, which many people don’t have when it comes to SEO. Nothing happens overnight, and you cannot change this. The only thing you can do is not give up on optimizing your website in the best way possible.
SEO Comes First
Another thing you should keep in mind when it comes to common SEO mistakes is that you should first develop your SEO strategy and only then build your website. If you don’t know which keywords you want to use on your website, how will you know what content to feature on your website? If you plan to have a website that is not optimized for search engines, then this is not a mistake, but since you want people to find your website, you probably want to do things the other way around.
Social Media and SEO
Not joining social networks is actually not a mistake in a true sense of the word, but it is more of good advice not taken seriously enough. By featuring links and buttons for social media websites you have profiles on, you have better chances of ranking high in search engine results pages.
Simon has written this article for a company that offers SEO services. In his spare time he like travel and explore new places with his family.