Why Should I Care For Mobile SEO?

With so many phones being upgraded to Smartphones, having capabilities that are close to a computer, people are more prone to checking for information online using their mobile devices. If you are wondering, “Why should I care for mobile SEO?”, then this article will tell you all the reasons that it can be important for you in your marketing efforts.

mobile-seo

Growth of Smartphone users

First, the number of mobile users using their phones to go online has increased over time especially with the rise of Smartphones in the market. When people are surfing the web using their phones, their visits to websites are still as valuable as when they visit a website using their computers. With smaller screens, it is important to structure the layout of the website to allow these category of visitors to view a website with ease.

Limitation of mobile devices

Another reason why you should care for mobile SEO is the limitation of the mobile devices as compared to computers. These mobile devices have lower capabilities and it is useful if you optimize your website to load just as quickly on their devices. This way, you can be sure of good ranking in search engine.

Attract more visitors

When you apply mobile SEO to your website, it makes it easier for the search engines as it will not need to go through transcoding which will at times distort the look of your website. Being prepared with a compatible layout keep these visitors on your website instead of turning them off and makes them get away from your website before they can even discover the gems you have on your website.

Better conversion

Visitors will be visitors and all have the potential of converting into customers and lead to sales. Visitors who uses mobile devices to enter your website should not be disregarded and judge by the device that they are using. Otherwise, disregarding these users will only cause you to lose out on opportunities to generate more revenue. As people are more likely to have a mobile device more than a computer or laptop, mobile SEO helps you to reach out and connect to these group of potential customers that websites that are not optimized for mobile devices.With that, you will have the advantage to reach them first before your competitors realize and start following the trend.

Trends are not necessary for us to follow and it is best to do what we are comfortable with. The above information is to provide you the reasons on why you should care for mobile SEO and it is completely up to you to weigh the pros and cons to proceed with the implementation. There is no harm optimizing your website early to cater to mobile devices users but there is significant advantage of doing so.

This article is contributed by Priya N who writes about topics like earn from mobile, blogging tips, SEO etc.

Article by

Dinesh Thakur is editor of Click Conversion Blog. Dinesh write about Digital Marketing, SEM , SEO and Web Analytics. You can follow him at Google+

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