Mastering your Google Analytics data is not as difficult as it seems, and if you know what to do with the data then you will be better off. Here are fifteen tips on what to make of your data and what you should do with it. Once you are able to correctly interpret the data, you may see how what you do to your website chances the metrics. This will help you to change your website for the better.
1 – Real-Time
There is a real-time tracking page that you can use. It is good for viewing the actions of your page viewers. You may see how they interact on your pages. But, the real use for this is to see how many people you are talking to on social media are actually migrating over to your page when they say they are.
2 – Page-Specific Metrics
Use this metric to see how one particular page is doing at a time. It is very good for looking at how well your landing pages are doing. If you go back over a few months you may also see how the page attendance has grown so that you may figure out what has caused the change.
3 – Mobile visitor metrics
As a point of information it is nice to know, but if you really want master this metric then consider what is drawing people to your pages. Is it your new app that you released? Your dynamic website? Your new keywords? Or simply your mobile marketing campaign?
4 – Visitor Frequency
What use is visitor frequency? It is good for knowing which if your pages are prone to have people return. It is especially handy if one of your pages is getting more return traffic than your homepage, as it may indicate that people are accessing your site via their favorites bar.
5 – Custom Website Searches
You may even look at the traffic seen on your own search bar on your website. You may not be aware of just how many people are actually accessing your search bar. If there are few then you need to change your navigation or search bar in order to encourage more people to use it.
6 – In-Page Content
This is going to show you all of the effective page elements in your website, and all of the elements that do not work very well. Consider removing the less popular elements from your pages, and copy the popular elements onto your new pages to see if they have the same amount of success.
7 – Dashboard images coding
It allows you to play with the colors and perspective of your Google Analytics data. It puts it in a visual format that may allow you to understand your metrics a little better. It helps to put thing in perspective so that you may more instantly recognize changes in the usual metric frequency.
8 – Goal Conversions
Set up a pre-defined course and see how it plays out on your website. If you want to take full advantage of this, then research into funneling on a website; where the user is pushed down a certain avenue in order to get him or her to engage with the website in some way. This metric will show you if that engagement is actually happening.
9 – AdSense Metrics
Use this metric to measure the success of your AdSense earnings. You may see which pages are serving you the best, and try to apply those principles to your other pages so that you may enjoy equal success elsewhere. Use the information to improve your current AdSense campaign.
10 – Bounce Rates
Some of your pages will have a bigger bounce rate than others. It is up to you to figure out why that may be. If people are bouncing from your pages all the time then there is clearly something wrong with the links that lead to the page, or the page itself. You need to find out what that is.
11 – Social Media Traffic Sources
This is a metric that may be found in the Traffic sources section, and the one you want to look at is called “Landing Pages.” It is going to show you how much people are sharing your content on social media, and may indicate a level of popularity for the page that they are sharing things from.
12 – HTTP Latency
This is all to do with the speed which you website works and loads. It is on the site speed overview on your Google analytics. It may show you if you are getting more viewers than you expected, because they are slowing down your loading times. It may indicate heavy pages, poor code writing, or even indicate that you need to increase the bandwidth on your hosting service.
13 – Backlink Referrals
This statistic is part of your traffic sources and is going to show you which domains are sending you the most traffic. If you see that one is sending you a lot of traffic then it is a good idea to protect and maintain your links on that site, and maybe even grab a few more. If some links domains are no longer sending you as much traffic, you should investigate as to why.
14 – Visitor Flow
You may see how people landed on your page and then what they did when they were on your site. You may study what they did and why they did it, which is very good if you have set up a funnel system (mentioned above). Studying user behavior is the first step to manipulating them.
15 – Organic Search Sources
This metric is going to tell you what people are typing into the search engine in order to find you. If these are the keywords that you were aiming for then there is a good chance that your visitors are also your target audience. If they are not your preferred keywords then change your website SEO (Search Engine Optimization).
This post is written by Kate Funk. She coaches individuals in SEO and business networking skills at Tutortop.