When people spend their hard-earned money, time and efforts into their website, they want it to convert and make sales. Although the interpretation of the term ‘conversion’ can vary for different people, e.g. bloggers, Internet marketers, online store owners, etc. but the overall concept remains the same. A website is as good as its conversion [...]
Archive for the ‘PPC’ Category
We’ve all been there at one point or another. We’re interviewing agencies for a prospective PPC management agreement and you finally found a company you are confident in working with. Sadly, after signing you begin to feel that your star team just turned and you got stuck with a C rated team. You have lost [...]
If you’re running PPC campaign then the festive season provide you good opportunity to increase your online revenue. Christmas and New Year are two biggest festive of year and peple do lots of online and off line shopping during this time. So how should you ensure that you get the most out of your PPC advertising over [...]
Most might agree that any company launching an offensive against any arm of Google is a risky move with the most dire of consequences. It isn’t a matter of the offensive facing serious retribution from Google, but instead, its accepting the fact that Google often outdoes most others with the immense amount of resources they [...]
If you’re happy with the amount of traffic your site is receiving but not with the number of visitors that are being converted into customers, you’re probably wondering where you should focus your time and resources. Since you want your site to generate more sign-ups or purchases, the best thing you can do is add [...]
PPC is now very competitive and if you are AdWords advertiser then you need to devote more time in checking your impression share, Lost IS report, keywords average position and make sure none of your keywords are below first page bid. Actually Google Adwords has an option that can automatically sets the bidding for keywords [...]
Google Adwords and Microsoft AdCenter helps companies to grow their online business. The campaigns expose customers to the products and services companies offer. These pay-per-click (PPC) marketing tools are useful but differ in their features and functionality. Each tool excels in a different category. Let’s take a look at how the two PPC marketing tools [...]
Want to increase the click-through rate (CTR) of your AdWords campaign? Of course you do, and it can be a lot easier than you’d think. Here are five simple things you can do to increase the CTR of your ads. Add a Trademark Symbol Have you registered your brand’s trademark yet? The unique name of [...]
Quality Score is the secret recipe of Google adwords and still we don’t know what exact algorithm Google use to calculate the quality score of keywords. Sometime we noticed that even after following the guidelines of Google adwords still keywords had quality score of 2 or 3 and it become a challenge to improve the quality score [...]
Pay-per-click programs like Google AdWords are all the rage. Everyone’s doing them, so they might work, right? Unfortunately, that’s not always the case. Even when you pay for clicks and see a boost in traffic, it might not have much effect on your ROI. Are you spending $2,000 on PPC only to make back $1,000? [...]
Introduction When it comes to marketing your website, you will need to decide whether pay per click advertising (PPC) or search engine optimisation (SEO) is the best route to take. In this article we explore three questions which will help you decide if PPC or SEO is the way forward for your specific website, however [...]
