Archive for the ‘PPC’ Category

The Benefits Of Adwords Enhanced Marketing Campaigns

Google is one of the world’s best technology company. However, many people mistakenly believe that the Google organic search engine is its key to success. In reality, Google’s revenue is driven through its Adwords advertising platform. In 2012 alone, Google raked 42.5 billion in advertising revenue.  While Adwords has changed little through the years but […]

4 Ways Facebook Ads Can Help A Local Business

Many local businesses miss out on the perks that the internet has to offer them because they do not think that the internet is going to help them reach their target audience. Due to the fact that they believe that the internet is only reaching global audiences, they miss out on many marketing tools that […]

Dos And Don’ts When Launching A PPC Campaign

The internet is now one of the most effective tools used for marketing. However, as companies use the internet to introduce their products and services, the competition becomes tighter. Therefore, you need to do your best to boost the SEO rankings of your business website in order to succeed in internet marketing. There are various […]

An Introduction to Split Testing: How to Use Split Testing to Improve your PPC Campaign?

When people spend their hard-earned money, time and efforts into their website, they want it to convert and make sales. Although the interpretation of the term ‘conversion’ can vary for different people, e.g. bloggers, Internet marketers, online store owners, etc. but the overall concept remains the same. A website is as good as its conversion […]

Why You Might Need A New PPC Agency

We’ve all been there at one point or another. We’re interviewing agencies for a prospective PPC management agreement and you finally found a company you are confident in working with. Sadly, after signing you begin to feel that your star team just turned and you got stuck with a C rated team. You have lost […]

5 Top PPC Tips for Christmas and New Year 2013

If you’re running PPC campaign then the festive season provide you good opportunity to increase your online revenue. Christmas and New Year are two biggest festive of year and peple do lots of online and off line shopping during this time. So how should you ensure that you get the most out of your PPC advertising over […]

Top 5 Google Adwords Changes in 2012 You Should Know About

In 2012 Google made lots of changes in his product basket,  for example, Google changed its search page interface, a few days ago Google changes the YouTube interface, Gmail interface also get few look, changes Google docs to drive and added new features in Google+. These are some of the changes which Google made in […]

Google, Scroogled, and All The In-Betweens

Most might agree that any company launching an offensive against any arm of Google is a risky move with the most dire of consequences. It isn’t a matter of the offensive facing serious retribution from Google, but instead, its accepting the fact that Google often outdoes most others with the immense amount of resources they […]

How Many Landing Pages Should You Have on Your Site?

If you’re happy with the amount of traffic your site is receiving but not with the number of visitors that are being converted into customers, you’re probably wondering where you should focus your time and resources. Since you want your site to generate more sign-ups or purchases, the best thing you can do is add […]

Point To Keep in Mind When Your CPC is too High

PPC is now very competitive and if you are AdWords advertiser then you need to devote more time in checking your impression share, Lost IS report, keywords average position and make sure none of your keywords are below first page bid. Actually Google Adwords has an option that can automatically sets the bidding for keywords […]

The Battle of PPC Marketing Tools: Adwords Versus AdCenter

Google Adwords and Microsoft AdCenter helps companies to grow their online business. The campaigns expose customers to the products and services companies offer. These pay-per-click (PPC) marketing tools are useful but differ in their features and functionality. Each tool excels in a different category. Let’s take a look at how the two PPC marketing tools […]

Five Ways to Increase the CTR of Your AdWords Campaign

Want to increase the click-through rate (CTR) of your AdWords campaign? Of course you do, and it can be a lot easier than you’d think. Here are five simple things you can do to increase the CTR of your ads. Add a Trademark Symbol Have you registered your brand’s trademark yet? The unique name of […]