Archive for the ‘Search Engine Marketing’ Category

16 Ideas That Will Help You Get More Traffic In 2013

Have you been wondering how to get more visitors to your website or blog? A traffic boost will certainly help you to make more revenue from your website, whether you’re advertising space or promoting products. Here are 16 ideas that will help you get more traffic this year 1. Concentrate on Good Content Creation Good […]

The Benefits Of Adwords Enhanced Marketing Campaigns

Google is one of the world’s best technology company. However, many people mistakenly believe that the Google organic search engine is its key to success. In reality, Google’s revenue is driven through its Adwords advertising platform. In 2012 alone, Google raked 42.5 billion in advertising revenue.  While Adwords has changed little through the years but […]

Dos And Don’ts When Launching A PPC Campaign

The internet is now one of the most effective tools used for marketing. However, as companies use the internet to introduce their products and services, the competition becomes tighter. Therefore, you need to do your best to boost the SEO rankings of your business website in order to succeed in internet marketing. There are various […]

An Introduction to Split Testing: How to Use Split Testing to Improve your PPC Campaign?

When people spend their hard-earned money, time and efforts into their website, they want it to convert and make sales. Although the interpretation of the term ‘conversion’ can vary for different people, e.g. bloggers, Internet marketers, online store owners, etc. but the overall concept remains the same. A website is as good as its conversion […]

5 Top PPC Tips for Christmas and New Year 2013

If you’re running PPC campaign then the festive season provide you good opportunity to increase your online revenue. Christmas and New Year are two biggest festive of year and peple do lots of online and off line shopping during this time. So how should you ensure that you get the most out of your PPC advertising over […]

Panda update steps in to transform SEO

In February 2011, Google came up with its Panda update and in the month of April this update hit the world. The primary goal of Panda update was to clean the Google search results of content farms. Now, the content farms are sites which have many pages filled with low quality content. So in actuality […]

Google, Scroogled, and All The In-Betweens

Most might agree that any company launching an offensive against any arm of Google is a risky move with the most dire of consequences. It isn’t a matter of the offensive facing serious retribution from Google, but instead, its accepting the fact that Google often outdoes most others with the immense amount of resources they […]

How Many Landing Pages Should You Have on Your Site?

If you’re happy with the amount of traffic your site is receiving but not with the number of visitors that are being converted into customers, you’re probably wondering where you should focus your time and resources. Since you want your site to generate more sign-ups or purchases, the best thing you can do is add […]

5 Optimization Tips for Google Adwords Campaigns

If you want your business or company to gain exposure then knowing about Google Adwords is both necessary and important. Getting started with Google Adwords can be confusing though, and when you are investing your own money into the service, you want to make sure you are in a position to make the most of […]

The Battle of PPC Marketing Tools: Adwords Versus AdCenter

Google Adwords and Microsoft AdCenter helps companies to grow their online business. The campaigns expose customers to the products and services companies offer. These pay-per-click (PPC) marketing tools are useful but differ in their features and functionality. Each tool excels in a different category. Let’s take a look at how the two PPC marketing tools […]

Are You Wasting Your Money On PPC Campaign?

Pay-per-click programs like Google AdWords are all the rage. Everyone’s doing them, so they might work, right? Unfortunately, that’s not always the case. Even when you pay for clicks and see a boost in traffic, it might not have much effect on your ROI. Are you spending $2,000 on PPC only to make back $1,000? […]

What to Know Before Implementing a PPC Advertising Campaign

There are a great deal of online marketing tools that your business can use to improve your online presence, and pay per click (PPC) ads are one of the most utilized tools on the market today. PPC ads allow you to push information about your brand out in front of people who are interested in […]