SEO solves the web traffic problem as it helps in optimizing a website to a greater extent. SEO fulfills all your needs required to achieve first page ranking. It affects the visibility of a web page in search results. Many types of search can be targeted by SEO which includes video search, image search, academic search, industry search and local search. This process determines the working of search engines based on some specified keywords typed into the search engines.

SEO is basically divided into two sub parts which together play an important role in the ranking of website:-

1)      Online SEO

The online SEO means that you are applying SEO techniques on your website to achieve high page rankings. Online SEO deals with optimization of several tags like Meta tags, head tags, etc.

2)      Offline SEO

The Offline SEO means you are performing some task on other sites for your website ranking. Off page optimization includes article writing, press release submission, etc. which helps in promotion of your website.

This technique helps a businessman to grow his/her business and also make the business popular. This optimization process helps you to get the large number of hits on your website. SEO planning is also an important phase of optimization process. To achieve good success, SEO planning is very essential right from the time you plan to build the website for your business.

The web designer has done a good job by creating an attractive web page design with the user’s eye through a modern accent which is mostly used almost for all sorts of business domains. Keywords play an important role in the optimization process. Optimization process is performed on the basis of keywords entered by the targeted audience. The process of optimization includes the editing of website content, modify the code of a website according to specific keywords, etc to increase the website hits.

There are some effective techniques of SEO that really work in the enhancement of your website that includes:-

1)       Content

The content of your website must be very strong and informative. The good content has proven a strong SEO weapon. The keyword specified in the content must be used in more precise manner.

2)      Social Media

The social media works as a marketing strategy. The more you promote the better results you will receive for your website.

3)      Mobile Marketing

The mobile marketing also works in the upliftment of a website. You must have an application for mobile marketing and this will do by the solid SEO.

So, if you want to be a leader in your field, SEO techniques will help you to lift your graph upwards. SEO involves the promotions of website after putting into practice an array of techniques.

Author Bio:

Kyle Newman is an internet marketer who is working as the search engine optimization specialist for a software design company. He is working with an aim to grow the website at that level which provides excellent services comparatively such like SEOP Inc. by using an array of internet marketing strategies.

SEO – A Step to Keep Ahead your Website is a post from: Click Conversion

The Best Twitter Marketing Tools

Online you will find some excellent marketing tools for Twitter if you search for such specific helpers. These will let you schedule updates easily, post them across several websites at once and have all your activity organized. There is software that will schedule your tweets, which is very helpful when you can’t be online regularly to make the updates yourself. You can also use the Internet to find companies that sell, for example, guaranteed ‘likes’ on Facebook or Twitter followers, to boost your online following.

Easy Tips

Ever thought about how important your Twitter photo is? Do you believe that a brand logo is your best option? It isn’t quite so. Even when dealing with a business, people prefer to see a photo of you, of the person behind it. They want to talk to a real person, not to an artificial construct. Also, you need to be careful with the Twitter bio and not make it too long. It is one of the top decision factors to followers. When it comes to the actual tweets, keep them appropriate, but indulge into small talk every now and then. It feels more human and chases away the corporate feeling. If you don’t interact naturally with users, they will not feel attracted to follow your account.

Quantity Rules

There are no real quantity rules on Twitter. On Facebook, your subscribers would sanction you if they’d have too many posts in their news feed, but the Twitter mentions are different. There are never too many mentions out there. These create conversations, which is exactly what you want. Mentions are public messages that can be seen by anyone. If you go regular with Twitter, you can have 1-3 updates a day, 5 days a week. Have one single account, do not split your Twitter presence into a page for the business and a personal one.

The Best Twitter Marketing Tools

Online you will find some excellent marketing tools for Twitter if you search for such specific helpers. These will let you schedule updates easily, post them across several websites at once and have all your activity organized. There is software that will schedule your tweets, which is very helpful when you can’t be online regularly to make the updates yourself. You can also use the Internet to find companies that sell, for example, guaranteed ‘likes’ on Facebook or Twitter followers, to boost your online following.

Easy Tips

 Ever thought about how important your Twitter photo is? Do you believe that a brand logo is your best option? It isn’t quite so. Even when dealing with a business, people prefer to see a photo of you, of the person behind it. They want to talk to a real person, not to an artificial construct. Also, you need to be careful with the Twitter bio and not make it too long. It is one of the top decision factors to followers. When it comes to the actual tweets, keep them appropriate, but indulge into small talk every now and then. It feels more human and chases away the corporate feeling. If you don’t interact naturally with users, they will not feel attracted to follow your account.

Quantity Rules

 There are no real quantity rules on Twitter. On Facebook, your subscribers would sanction you if they’d have too many posts in their news feed, but the Twitter mentions are different. There are never too many mentions out there. These create conversations, which is exactly what you want. Mentions are public messages that can be seen by anyone. If you go regular with Twitter, you can have 1-3 updates a day, 5 days a week. Have one single account, do not split your Twitter presence into a page for the business and a personal one.

How to Interact with Followers

You can survey them and ask about their biggest problem. Then you can offer the solution through a new or exiting products of yours. Create reports and educate people, post informational videos that deal with their problems. When you have one such video or report, it is best to have a landing page for it as well. This is supposed to lead to your site or blog. This page must be simple, with no navigation menu to distract the viewer. Then they will solely focus on its content.

What Not to Do

 Creating endless tweets only about you and your company is a very wrong approach. Try to imagine that it’s a situation in which you meet others naturally and have to engage them in conversation. Don’t go straight into selling and promoting your products. Don’t post anything your family or friends wouldn’t want to see. Stay away from sharing negative opinions on competition and don’t get involved into matters of politics and religion. When you engage others in conversation, be professional at all times and don’t get into controversies.

If you are worried about having too few followers on Twitter and that your updates go unnoticed, you may check Marketing Heaven for proven strategies.

Author bio:

Matthew is a seasoned social media marketer sharing his experience with brands that are successful through social networking. He has extensive knowledge of social marketing tools and tactics that create more customers.

How to Leverage Twitter and Grow Your Small Business is a post from: Click Conversion

What is Split Testing?

In the layman’s term, Split Testing, as its name suggests, is a process in which a webpage or a website is divided into two different variants. Each such variant may contain different sorts of information, appearance, layout and call to actions. After a reasonable amount of gathered data, both these variants are analyzed, evaluated and compared to find out the most effective, productive and efficient method that created the most amount of sales or recorded the highest rate of conversion.

Split testing, which is also known as A/B testing, involves one change at a time. A single-element change helps you in signifying the most important factor that is affecting the conversion rate.

For example: In a website, you have a landing page that does not clearly state any limited time offer. In order to test the effectiveness of your landing page, you apply the split testing method and divide it into two different variants. Although, as you are focusing on a single element, you keep the 1^st variant same as your landing page, but include a 15-days limited time offer into the 2^nd variant. Then after a reasonable amount of visits, you compare and evaluate the conversion rates or the CTR (click-through ratio) of both these variants. In this way, based on the derived results, you can easily find out whether you need to include a limited-time offer or not, in order to acquire the best possible results.

Multivariate Testing:

Although split testing usually refers to changing a single element at a time, in order to achieve more in a relatively shorter period of time, you can also apply the multivariate testing. In this type of split testing, you change multiple variables in a webpage – at the same time – and then evaluate the results of different variants.

The results are achieved in a relatively shorter span of time, but the accuracy might not be as good as it was in the above-mentioned example.

Using Split Testing to Increase the Effectiveness of your PPC Campaigns:

It does not really matter how good your PPC campaign is at the moment, becausethere always will be some room for improvement. Furthermore, over a certain period of time, a PPC campaign starts to lose its effectiveness gradually. In order to keep up with the pace, it is important to be proactive in trying and testing different methods to increase the CTR, conversion rates and the overall sales on your website.

Following is a short guide on how to increase the effectiveness of your PPC campaign using the split testing methods:

The 3 Important Aspects for Split Testing:

In order to increase the effectiveness of your PPC campaign via split testing, you need to focus on the following 3 aspects of your website:

1. Headlines
2. Landing Pages
3. Call to Action

This guide about split testing briefly explains each of the above-mentioned aspect:

1.      Headlines:

A headline is arguably the most important aspect of your website. Professionals suggest that 4 out of every 5 readers decide whether to read on or not, on the basis of your ad’s headline. In order to have a successful PPC campaign, much depend on the quality of your ad headlines. The whole concept of PPC is to generate more clicks and leads via headlines – the effectiveness and quality of your landing page comes second.

In order to apply the split testing method to your ad’s headlines, try considering the following variants:

• Try including a limited-time offer.
• Including primary keywords
• Bolding important keywords
• Try converting your headline into a common question
• Try offering a solution via your headline
• Specifically include your target audience in the headline

Since a headline is considered as the most important aspect for any website, try using the single-element change when applying split testing appeal.

2.      Landing Page:

Once you have identified the true potential of your ad headlines, by tweaking and modifying some of the above-mentioned things, it is time to take a look at the second most important aspect, i.e. the landing page.

Once a potential customer has been lead to your landing page, it all depends on the quality of the text, layout and appearance of your landing page to keep them hooked and interested in what you have to say. There are many different factors that affect the quality of a landing page. While trying the split testing technique, try tweaking the following aspects of your website’s landing page:

• Try changing the length of your landing page’s content. Some audiences react well to in-depth, detailed and lengthy texts, while others prefer conciseness.
• Try highlighting different promotional offers, discounts and schemes
• Compare between text testimonials and video reviews
• Try changing the color scheme of your landing page
• Experiment and improvise with the overall layout of the landing page. This also includes the order of different things, i.e. product description, testimonials, and call to action.

Note: You can use the multivariate testing here because of the high number of changes involved, but it is still wise to apply the A/B testing with single element, so as to produce better and more accurate results.

3.      Call to Action:

If you still have the reader with you, you are exactly on the right track. Now all you have to do is to place the perfect call to action, so you could make the final sale. The whole objective of your PPC campaign boils down to this point, and without any doubt, you need it to be perfect.

A call to action is generally the last part of your landing page, in which you make you final sales pitch. Many online campaigners fail to acquire any decent conversion rates, because they make it too hard to find their call to action button/form, or the effectiveness of it just isn’t at the par.

Split testing can be an excellent way to craft the perfect call to action. Following are some aspects of it that definitely demand some attention:

1. Compare between a call to action button and a call to action form.
2. Change the placement of the call to action box.
3. Try different colors, to make it more appealing and prominent.
4. Use different positions to showcase the call to action button.
5. Try different copywriting tactics to make the deal more appealing.

The Bottom Line:

Split testing, for increasing the effectiveness of your PPC campaign, is a process that requires several stages to be perfected. The true potential of your PPC campaign cannot be fully achieved if you end a test prematurely. Do not be afraid in taking drastic steps, making significant changes, experimenting and improvising creatively. Always remember, if there something that has the potential to be improved, then it must be improved; and the only way to find this out is by testing it and comparing it with its previous variant, i.e. split testing.

About Author:  Chris Hickman is a co-founder and president of AdFicient, a PPC company. He has a decade of professional experience working with SEO and AdWords management.

An Introduction to Split Testing: How to Use Split Testing to Improve your PPC Campaign? is a post from: Click Conversion

Maps

Google Maps is a division of Google that provides maps and driving directions to just about any location on the globe. This feature is extremely useful for many reasons. Individuals who are traveling love to know where they are going before they leave. Luckily, these maps can provide any information people might need for a long road trip. Visitors to the site can simply input their destination and starting location, then press “get directions,” and a route from point A to point B is automatically generated in seconds.

Not only does Maps provide great directions, but it also has many different customizable options that make it ideal for any kind of trip. The settings can be changed to calculate a bus, car, bicycle, and even walking trip. It will tell the person exactly how long it should take via that certain mode of transportation to get to the final destination. There are also several routes offered for each information input. If the people do not like route one, they can simply pick a different way to go. Not to mention, there are also satellite images available to see the terrain and surrounding buildings, plus traffic and weather updates that are perfect for planning a road trip.

Images

Google Images is another useful tool offered by Google. People can essentially find pictures of anything they want with this part of the site. If someone needs to look up an ancient goddess of Rome for a class presentation or find a funny cover photo for Facebook, it is as simple as entering a few key words in the search bar and the rest is history. All kinds of images will pop up almost immediately, giving the user thousands of choices to find that perfect picture. Another cool feature of Images is that a person can take a picture from off the web or their computer, drop it into the search bar, and then see where else on the Internet that same picture is used. This is a fantastic way to spot identity thieves and find out if someone is trying to use another person’s personal pictures as his or her own.

Search

Arguably the most useful part of Google, Google Search is the place that students, professors, medical professionals, and more turn for the answers to any and all of their questions. Google Search will generate thousands upon thousands of results for just about anything entered into the search bar. If someone wants to know what the percentage of childhood obesity in America is or how many home runs Babe Ruth scored in his career, Google Search will find the answer. From helping student with research papers to aiding doctors in finding the right diagnosis for an ill patient, Google Search is the solution. When it comes to search engines and quality results, Google is definitely number one.

Valerie Mellema is the owner of Words You Want and has over 7 years experience in the SEO writing industry. Read about what Words You Want has to offer and learn some great content marketing tips at http://blog.wordsyouwant.com. 

Google Is My Best Friend is a post from: Click Conversion

Growth of Smartphone users

First, the number of mobile users using their phones to go online has increased over time especially with the rise of Smartphones in the market. When people are surfing the web using their phones, their visits to websites are still as valuable as when they visit a website using their computers. With smaller screens, it is important to structure the layout of the website to allow these category of visitors to view a website with ease.

Limitation of mobile devices

Another reason why you should care for mobile SEO is the limitation of the mobile devices as compared to computers. These mobile devices have lower capabilities and it is useful if you optimize your website to load just as quickly on their devices. This way, you can be sure of good ranking in search engine.

Attract more visitors

When you apply mobile SEO to your website, it makes it easier for the search engines as it will not need to go through transcoding which will at times distort the look of your website. Being prepared with a compatible layout keep these visitors on your website instead of turning them off and makes them get away from your website before they can even discover the gems you have on your website.

Better conversion

Visitors will be visitors and all have the potential of converting into customers and lead to sales. Visitors who uses mobile devices to enter your website should not be disregarded and judge by the device that they are using. Otherwise, disregarding these users will only cause you to lose out on opportunities to generate more revenue. As people are more likely to have a mobile device more than a computer or laptop, mobile SEO helps you to reach out and connect to these group of potential customers that websites that are not optimized for mobile devices.With that, you will have the advantage to reach them first before your competitors realize and start following the trend.

Trends are not necessary for us to follow and it is best to do what we are comfortable with. The above information is to provide you the reasons on why you should care for mobile SEO and it is completely up to you to weigh the pros and cons to proceed with the implementation. There is no harm optimizing your website early to cater to mobile devices users but there is significant advantage of doing so.

This article is contributed by Priya N who writes about topics like earn from mobile, blogging tips, SEO etc.

Why Should I Care For Mobile SEO? is a post from: Click Conversion

Leaving Empty Fields

Who cares if you don’t fill one of the fields on your website? Well, search engines do. One of the most common mistakes people make is leaving the Title tag empty. If you take into account that the text written in the Title tag appears in search engine results, leaving this tag empty is a big mistake. What’s more, this is where your main keyword should be included. By ignoring the Title tag you are not only lowering the chances of appearing in search engine results, but you are also missing the opportunity to compete with other websites for your targeted keywords.

‘Click Here’ – A Good Call to Action?

Although many website owners often have hyperlinks with anchor texts that say ‘click here’, this is not a good SEO move. While the visitors to your website will know where this link will lead them, search engines will not have this piece of information. So, forget all about ‘here’ and ‘there’ in your anchor text, but rather describe the page the link leads to here.

Laziness and Impatience

Laziness and impatience in terms of SEO should be ranked as the number one SEO mistake website owners make. Contrary to a popular belief, SEO is not an article you can just write and be done with it. SEO efforts should be continuous and they should follow the latest trends and changes. So, it is impossible to put laziness and SEO together in any context. Aside from this, you should have patience, which many people don’t have when it comes to SEO. Nothing happens overnight, and you cannot change this. The only thing you can do is not give up on optimizing your website in the best way possible.

SEO Comes First

Another thing you should keep in mind when it comes to common SEO mistakes is that you should first develop your SEO strategy and only then build your website. If you don’t know which keywords you want to use on your website, how will you know what content to feature on your website? If you plan to have a website that is not optimized for search engines, then this is not a mistake, but since you want people to find your website, you probably want to do things the other way around.

Social Media and SEO

Not joining social networks is actually not a mistake in a true sense of the word, but it is more of good advice not taken seriously enough. By featuring links and buttons for social media websites you have profiles on, you have better chances of ranking high in search engine results pages.

Simon has written this article for a company that offers SEO services. In his spare time he like travel and explore new places with his family.

Top SEO Mistakes You Should Avoid is a post from: Click Conversion

Below we are going to discuss 5 tell tail signs that you might need a new PPC Agency to manage your campaigns.

Sign #1: Having A Rough Transition From “Prospect” to “Client”

While this should be a seamless process that should progress smoothly and quickly, often times this is not the case. Every SEM agency will need the same credentials to get onboard and handling your PPC accounts. They should have a specific set of questions already set aside for such a process.

Henry from a well-known Dallas SEO Company states if your agency didn’t have a standard for performing these procedures, consider this warning flag #1. Alone this may not mean much, but put together with our other 4 tell tail signs and you might be in need for a new PPC Agency.

Sign #2: Cookie Cutter Reporting

As you already know, every business has a different set of business goals and each business has different starting points in their PPC campaigns. Your PPC Agency should have a customized reporting structure and process just for your company’s campaigns.

Yes, we all use a standardized format when possible, and may utilize the same format when possible, but you need all the data my friend. No report should be the same. If the reporting is limiting your data, there is something wrong here (unless specifically requested for redacted reporting).

Sign #3: Aiming For All The Starts When You Should Be Shooting For The Moon

Confusing? What this means is you don’t want to have too many broad matched phrases out there In your account. Building out your new account is one of the most time and energy intensive building blocks for your account. It is probably the most important factor when starting out.

You want to use exact match key phrases. Yes it is more work, but it is what is best for your account. Think about how much you spend per lead, conversion, or sale. Minus 10% from your acquisition costs and see how much money you can/will save. Listening now? Your agencies short cuts may be costing you funds, nobody wants to leave money on the table.

Sign 4: Split Testing Ad Text & Headlines

Listen, this is common sense. Your agency should be trying to constantly beat the to performing headline, text, and ads in general. Beat the ‘control’ and you will continually reduce your costs. Yes it is time consuming, but that is why you pay your agency to handle this.

The main take-a-way from this is you are looking for continual improvement in your campaigns. Lower your CPC, increase your CTR, and get more people to your site to convert.

Sign #5: Giving Credit When Credit Is Due Through Assist Keyword(s)

If you are tracking via conversions, you’ll also want to track the “assists” or keywords that have help lead to a conversion. For example did a visitor do an informational query, visit your website, leave, come back 2 days later with an intent to purchase, and visited the site through another PPC keyword within your account. You need to track this. The days of 1 keyword to 1 conversion are over.

In summary, the 5 signs we have discussed are as follows: having a rocky on-board process, limited reporting, having a high percentage of broad match keywords, not split testing ads, and not tracking the conversions down to multiple ‘assist’ keywords.

By Henry H. Hernandez, Dallas SEO

Henry is in the Internet Marketing Field arena, and enjoys writing on SEO, PPC, Link Building, Reputation Management, and Social Media Marketing for SEO. Henry currently resides in Austin, Texas.

Why You Might Need A New PPC Agency is a post from: Click Conversion

1.Focus On Producing Valuable Content

What’s the logical step that website owners will do when they build a website for the first time? Of course, it’s not driving traffic. It is content building. If you worry about traffic in the first day when you build your website, then you’re done. Search engines won’t support you. You need to focus on giving value to your readers before thinking too much about traffic. Focus on producing high quality content and update your website regularly. This is the best first step for you to take.

2.Smart Keyword Targeting And Optimization

For a new website, it is better for you to start small. You should target small keywords for your content. Don’t rush into targeting big keywords because you don’t have the power to conquer those keywords yet. Your website is still a baby. So, start small and optimize your content properly. Put your keywords on your title, subheadings, images, meta-tags, and within your content. This will help you to learn how search engines rank your website. You’ll find many valuable SEO lessons from your own experience.

3.Strictly Non-Commercial

Make your website strictly non-commercial for the first few months after its launch. Why? Search engines don’t really like websites that are created solely to make money. You will impress the search engines if you make your new website strictly non-commercial. Once they rank your website, you’ll start getting steady traffic to it. When this time comes, you can put your ads on your website.

4.Becoming A Guest Author

To attract some readers to your website, you can be a guest author for several related websites. You can even use article directories to attract new readers to your website. This can effectively help to boost your rank. However, be sure to do this only after you’ve got steady traffic to your new website as well as good ranking for it.Otherwise, it won’t help you much.

5.Have A Good Presence In Social Media

Create some social media accounts for your website. You need to spread the word about your website through several social media websites, primarily Twitter and Facebook so that people will start knowing your website’s presence. To establish a good presence in social media, you’ll do it like you do it with your website. You need to update quality content to your social media accounts to attract followers. Then, when you have a good number of followers, you can start sending traffic to your website from those social media channels.

6.Optimize Your Website Design

If you are using WordPress platform, you can install several SEO plugins that will help to optimize your website’s SEO potential. Choose a good website template that is SEO-friendly and fast loading. Some website owners neglect this aspect, but you should not. An appealing and fast loading design will minimize your bounce rate and it will help you to attract more visitors to your website.

7.Ping And Bookmark Your New Website

Pinging and bookmarking your new website will add more spice into your SEO campaign. They’re small steps that can produce big result for your website traffic. There are many social bookmarking websites available for you to grab, and you can’t ignore their influence in the search engine game. So, whenever you publish a new page, you should bookmark that page in various social bookmarking websites as well as ping its URL to notify the search engines to index and rank it quickly.

Those are 7 SEO guidelines for a brand new website. If you have a brand new website that you want to rank high quickly, you should follow the guidelines explained above.

Nicole McGrey is a teacher at Edinburg High School for 5 years and currently taking PHd at University of Illinois. Her writing includes few notes about Eric Schiffer seop. Follow her on Twitter @NicoleMcGrey 

7 SEO Guidelines For A Brand New Website is a post from: Click Conversion

1) Include links in your posts.

While it may not be intuitive for you, but one of the key ways to build SEO through Pinterest is adding your link to the caption area of your posts. By doing this, you are building “backlinks” to your site, which are the key to building your SEO rank. Also, you are providing your Pinterest followers with a collection of your posts and a link on how to access them. Plus, if your posts do happen get re-pinned or liked, you draw even more attention from your existing followers.

2) Use descriptive words.

When you are pinning to your board, make sure you add an actual description and key words to your pin as well. By adding keywords to your pins, you increase the likelihood of someone finding your pin on Google. Not to mention, make sure you describe your Pinterest profile and your various boards as way to increase your SEO.  On a side note, check your settings and make sure you have allowed Pinterest to show your profile, boards, and pins on search engines.

3) Promote others.

We all love when we get attention from other people. We especially love when someone makes an effort to promote us. So, it isn’t a guarantee, but by promoting others you increase the odds of them doing you similar favors to your pins. It’s simply a way of letting others know that you are paying attention to what they have to say (and hopefully, they will start paying attention to you).

4) Add the pin-it button to your site.

There are benefits to this particular feature on Pinterest. What it basically allows a reader to do is to take your internet article and click pin it to an ongoing internet board other people can access. By doing this, it’s one way of saying, “Hey look what I found!”  They are creating a special backlink to your website from their pinterest board. This is yet another way to create a backlink to the Pinterest site and bring more attention to the content you share with readers.

5) Get more followers.

This goes in line with # 3 – by following more users you are also increase the odds building your own followers, therefore building the attention to your profile and your website.  This can be done by searching for your contacts on Pinterest through Facebook, Gmail, and Yahoo. Not to mention, if you sync your Twitter account, you can keep track of new users that sign up that you follow on Twitter that you can now follow on Pinterest. It expands your network and it’s a new way of building stronger connections with your followers. This not only brings attention to your brand, you also increase the likelihood of interaction with your products and website.

Bio: Brian Lakeman is author and Brand Manager for Activ8me.net.au, Australia’s leading NBN Satellite provider.

Five Ways Pinterest Can Improve SEO is a post from: Click Conversion

The first step to analyzing your blog’s well being is utilizing Google Analytics.  And if you are having trouble getting beyond step one – installation – make sure you check out this step-by-step guide to get you through that first hurdles.

If you’ve come this far, make sure to wait a couple of weeks, because it takes time for the information to come in and once you do have it available, here are a few tips to consider -

1) Bounce Rate

When you first glance at your stats, you will notice this percentage. This will tell you about the people visiting your site. If you are percentage is at about 90% or above, this gives you an idea that people don’t spend much time at your site. In fact, they bounce along quicker than you would like to admit. You will want to pay attention to this number, because it will give you a good idea on how people feel about your site. If you want to reduce that rate, make sure to check out this link.

2) Search Terms

The next thing you need to examine, is how exactly people find your site according to search terms. You can find this by going to traffic sources, then click sources, and there you can click “search.”

In there, you will learn about the most popular search terms for your site. For most of us, it’s usually the name of the site itself (this is when you begin to regret your decision). You will also take a look at the length of time people spend on your site according to that search term. If people are searching for marketing techniques and explore a variety of terms, yet they only spend about 10 seconds on your marketing blog, it’s time to return to the drawing board.

3) Length of time on the site

This is another eye opener stat. If you notice that the number is only 30 seconds or so, this let’s you know that people need a greater purpose of spending time on your blog. Add additional content and give people a reason to peruse the goods. Why is this so important? The longer people spend on your site, the more likely they will want to return and go back for more information.

4) New Users vs Returning Users

I usually take a look at the graph version of this, because i am a visual person overall. There are two different color on this graph. One belongs to new users, the other to returning users. You want to see that returning users are at least a pretty great section of the graph. This will tell you not only do people like what you have to say, and have a reason to stick around, but they also have a reason to come back. If you are wondering how to keep your returning users to come back for more, reward them in some way, whether it’s coupons, freebies, additional content they may find useful/entertaining/funny, etc.

5) Monthly Visitors Vs Unique Visitors

If you happen to sell advertising space, or consider this, you will want to pay attention to this number. (Explain the difference between monthly and unique visitors). This will tell you the number of people each month that visit your site. The unique visitor is the first time someone has visited your site. For monthly visitors, the higher the number, the better job you are doing.

Overall, Google Analytics is an important aspect to understanding your blog, or website. This is a must have. It tells you everything you need to know about how your visitors interact with your blog. At the same time, it can be overwhelming and leave you feeling that you don’t know where to begin. But it is possible to understand enough to work with what you do understand. Monitoring these five different points can tell you where your site or blog is going, and if you need to improve.

About Author: Richard Larson is author and Brand Manager for Gopromotional.com, the UK’s leading source for promotional items

Newbie’s Cheat Sheet to Google Analytics is a post from: Click Conversion

When visitors moves form one domain to other domain a brand new session will start in Google analytics. Google analytics use the first part cookies and these cookies are attached on visitors browser. As visitors visit the website, or visit the different pages of website or do all other things in website the ga.js java script search for the existence of that first party cookie. If Google analytics couldn’t find that cookie then it will count visitor as new visitor on website. Google analytcis are best available cookies but for privacy and security reason they don’t transfer the data between different domains. Thus first party cookie is linked with one set domain so it will be not be accessible by other domain.

This first party cookies can create a big problem in tracking the traffic from other domains. Suppose, if visitors come to your website from organic search and then went to other website for purchase, in this case you will lose all the data about how user arrived and what he did. So in order to track the visitors from one website to other website, you need to make some modification in both websites tracking codes. Lets take examples of two websites, www.mywebsite.com and www.thirdpartycheckout.com.

Set Up Tracking

One thing which you need to take care when you set up tracking on multiple domains together in same report, you should have same tracking-code snippet on the pages on each domain, you need to change value for _setDomainName differently for each domain.

For example, if we are tracking www.mywebsite.com and www.thirdpartycheckout.com and you want to consolidate information under mywebsite.com, then you should set the tracking code as follows for each domain:

mywebsite.com
<script type=”text/javascript”>

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-99999999-1']);
_gaq.push(['_setDomainName', 'mywebsite.com']);
_gaq.push(['_setAllowLinker', true]);
_gaq.push(['_trackPageview']);

(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’;
ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ :
‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0];
s.parentNode.insertBefore(ga, s);
})();

</script>

thirdpartycheckout.com

<script type=”text/javascript”>

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-99999999-1']);
_gaq.push(['_setDomainName', 'thirdpartycheckout.com']);
_gaq.push(['_setAllowLinker', true]);
_gaq.push(['_trackPageview']);

(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’;
ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ :
‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0];
s.parentNode.insertBefore(ga, s);
})();

</script>

After doing this we need to set up cross links

Set up cross links

If you’re setting up traffic from www.mywebsite.com to www.thirdpartycheckout.com and traffic moves from mywebsite.com to thirdpartycheckout.com, and your current links have a form like:

<a href=”https://www.thirdpartycheckout.com/?login=parameters”>View Cart<</a>

change the form to:

<a href=”https://www.thirdpartycheckout.com/?login=parameters” onclick=”_gaq.push(['_link',
'https://www.thirdpartycheckout.com/?login=parameters']); return false;”>View Cart</a>

If traffic can also move from thirdpartycheckout.com to mywebsite.com, and your current links have a form like:

<a href=”https://www.mywebsite.com/”>Continue Shopping</a>

change the form to:

<a href=”https://www.mywebsite.com/” onclick=”_gaq.push(['_link',
'https://www.mywebsite.com/']); return false;”>Continue Shopping</a>

Set Up Forms

If you send information between domains using forms, then you need to use the _linkByPost() method.

<form name=”f” method=”post” onsubmit=”_gaq.push(['_linkByPost', this]);”>

How to See Different Domain Names
By default, Google analytics show the path and name of page and not name of domain. So it would be difficult to track which page belong to which domain. So in order to check the domain name in your report you need to create advanced filter for your profile with following setting:

Filter Type: Custom filter > Advanced

Field A: Hostname Extract A : (.*)

Field B: Request URI

Extract: (.*)

Output To: Request URI

Constructor: $A1$B1

If you’re using advanced filter it would be better if you create a few profile or duplicate profile for your website.

How to Set Up Cross Domain Tracking For Multiple Domains in Google Analytics is a post from: Click Conversion

One of the most important aspects of creating an effective online presence is the correct application of SEO. Regardless of what you’re selling, your customers are on Google and SEO is the key towards reaching them.

Should you find yourself struggling with the intricacies of small business SEO, learning what not to do is an important step to take. Here are eight of the most commonly made small business SEO mistakes.

Going After the Wrong Keywords

If you want your SEO efforts to bring you more customers, you must target the right keywords. Target overly competitive keywords, and your odds of ranking are slim to none. Target keywords that nobody is searching for on the other hand, and it doesn’t really matter where you rank.

Take the time to determine exactly what keywords people use when searching for a product or service similar to your own. And be realistic when it comes to deciding which ones you target.

Building the Wrong Backlinks

Contrary to popular belief, when it comes to backlinks, it’s quality, not quantity, that counts. Ten high quality backlinks are worth a thousand of the low quality variety. In fact, purchasing a thousand low quality backlinks is more likely to harm your site than help it.

Your backlink strategy should be based upon building high quality backlinks at a slow and steady pace. Anyone that tells you otherwise is trying to sell you something that you’d be mad to purchase.

Forgetting About Internal Backlinks

An often overlooked aspect of SEO is the small matter of cross linking i.e. building links between the different pages on your site. While external links are arguably the most important, internal links are not something that you can afford to forget about either.

The more internal links you have, the lower your bounce rate will be. Internal links are also necessary to ensure that your SEO efforts are equally distributed across your sites individual pages.

Underestimating the Importance of Content

An effective backlinking strategy is at the heart of any successful SEO campaign but it’s not the only ingredient. If you want to rank for anything, you’re also going to need unique, high quality content.

Many small business owners try to cut costs in this department but doing so is not to be recommended. Google loves high quality content and if you want to rank, you need to provide it.

Keyword Stuffing

When writing content for your site, it’s important to keep your target keywords in mind. You’re going to have a tough time ranking for a particular keyword if your site makes no mention of it. There is however a limit that you must not cross.

Recommended keyword density is between two and five percent, depending upon who you talk to. Try to pack in anymore than that and you’re more likely to harm your sites ranking than improve it.

Expecting SEO to be a One Time Job

A single SEO campaign can work wonders for a websites rankings but unfortunately, rankings don’t always last. Just because you outrank your competitors today, that doesn’t mean that you’ll still outrank them tomorrow.

SEO is an ongoing responsibility for any business that wants to maintain a successful website. Content should be added to your site on a regular basis. Backlinks should be on a regular basis. And when Google changes one of its algorithms, you need to know about it.

Hiring the Wrong SEO Company

If you’re new to the world of SEO, hiring professional help can make a lot of sense. The best SEO companies aren’t cheap but provided you can convert the traffic that they send you, you should start making your money back within a few months.

Unfortunately, not all SEO companies were created equal. Here are three red flags that you’re talking to the wrong company.

• They’re endorsed by Google. Google never has, and never will, endorse an SEO company.

• They’re guaranteeing certain rankings. Nothing is guaranteed when it comes to SEO. There are simply too many factors in play. Anyone that tells you otherwise is lying.

• They’re trying to compete on price. Unfortunately, when it comes to SEO, you get what you pay for.

Thinking It’s All About SEO

Finally, there’s the biggest SEO mistake of them all, thinking that higher rankings automatically mean more sales. SEO can increase your sites traffic but it has no effect on how much of that traffic actually converts.

In other words, if your website has a habit of turning customers off, it doesn’t really matter where you end up ranking. A thousand visitors a day doesn’t mean a thing if they all leave without purchasing anything

When optimising your site for the search engines, don’t forget to optimise it for your customers too. It’s not the search engines that will be purchasing your products.

Featured images:

•  License: Creative Commons image source
•  License: Creative Commons image source
•  License: Creative Commons image source

About Author: John Miller is a SEO pundit and has been working in this industry for more then a decade now. Visit his website to get the latest SEO techniques, strategies, tips and news.

Top Eight Small Business SEO Mistakes is a post from: Click Conversion