Posts Tagged ‘Google Adwords’

The Benefits Of Adwords Enhanced Marketing Campaigns

Google is one of the world’s best technology company. However, many people mistakenly believe that the Google organic search engine is its key to success. In reality, Google’s revenue is driven through its Adwords advertising platform. In 2012 alone, Google raked 42.5 billion in advertising revenue.  While Adwords has changed little through the years but […]

Top 5 Google Adwords Changes in 2012 You Should Know About

In 2012 Google made lots of changes in his product basket,  for example, Google changed its search page interface, a few days ago Google changes the YouTube interface, Gmail interface also get few look, changes Google docs to drive and added new features in Google+. These are some of the changes which Google made in […]

Point To Keep in Mind When Your CPC is too High

PPC is now very competitive and if you are AdWords advertiser then you need to devote more time in checking your impression share, Lost IS report, keywords average position and make sure none of your keywords are below first page bid. Actually Google Adwords has an option that can automatically sets the bidding for keywords […]

How to Optimize Google Adwords Mobile Campaigns

Now Adwords advertisers can take a breathe of relief as the Google declared that Adwords marketers enable to operates campaigns in the AdMob network which cover 300,000 mobile apps. If we think with AdMob developers and publishers views then it should be a reason to improve the earnings by offering them admittance to a lot of […]

5 Optimization Tips for Google Adwords Campaigns

If you want your business or company to gain exposure then knowing about Google Adwords is both necessary and important. Getting started with Google Adwords can be confusing though, and when you are investing your own money into the service, you want to make sure you are in a position to make the most of […]

Practicality of Google Adwords Quality Score Which You Can’t Deny

You often read tips on how to improve the quality score of keywords, for example, create tightly theme ad groups, keywords and ad text should be relevant,  landing should have fast loading speed and should have original and unique content etc.  But sometime you follow all the guidelines of Google adwords and run campaign for long […]

The Battle of PPC Marketing Tools: Adwords Versus AdCenter

Google Adwords and Microsoft AdCenter helps companies to grow their online business. The campaigns expose customers to the products and services companies offer. These pay-per-click (PPC) marketing tools are useful but differ in their features and functionality. Each tool excels in a different category. Let’s take a look at how the two PPC marketing tools […]

Five Ways to Increase the CTR of Your AdWords Campaign

Want to increase the click-through rate (CTR) of your AdWords campaign? Of course you do, and it can be a lot easier than you’d think. Here are five simple things you can do to increase the CTR of your ads. Add a Trademark Symbol Have you registered your brand’s trademark yet? The unique name of […]

Dimensions Tab in Google Adwords Shows Path To Conversions

Google is another name of innovation and there is no limit to add services and facilities with Google. Google’s Pay Per Click services named ”Google Adwords” is so much fantastic and includes a number of reporting features that makes it very easy and accurate to get information about what traffic advertiser are getting and all the information related […]

Most Common Google Adwords Policies Guidelines which Each Advertiser Should Know

Google adwords set privacy policy guidelines for each advertiser and in order to run your ads on adwords it’s mandatory to follow these policies guidelines. Any violation of these polices can lead to ads disapproved or account suspension and this can become a nightmare for advertisers because it can take few days or weeks to […]

Is your PPC Campaign Capable To Improve Low Quality Score Keywords?

Quality Score is the secret recipe of Google adwords and still we don’t know what exact algorithm Google use to calculate the quality score of keywords. Sometime we noticed that even after following the guidelines of Google adwords still keywords had quality score of 2 or 3 and it become a challenge to improve the quality score […]

PPC Ads Get Just 6% Of Total Search Engine Clicks [infographic]

According to research report form GroupM UK carried out with Nielsen,  paid search only get the 6% of total search clicks, whereas natural search results or we can say SEO get 94% of total search clicks. This research was based on the 28 million people in UK, making total of 1.4 billion searches for both branded […]