Posts Tagged ‘Search Engine Marketing’

Dos And Don’ts When Launching A PPC Campaign

The internet is now one of the most effective tools used for marketing. However, as companies use the internet to introduce their products and services, the competition becomes tighter. Therefore, you need to do your best to boost the SEO rankings of your business website in order to succeed in internet marketing. There are various […]

An Introduction to Split Testing: How to Use Split Testing to Improve your PPC Campaign?

When people spend their hard-earned money, time and efforts into their website, they want it to convert and make sales. Although the interpretation of the term ‘conversion’ can vary for different people, e.g. bloggers, Internet marketers, online store owners, etc. but the overall concept remains the same. A website is as good as its conversion […]

5 Top PPC Tips for Christmas and New Year 2013

If you’re running PPC campaign then the festive season provide you good opportunity to increase your online revenue. Christmas and New Year are two biggest festive of year and peple do lots of online and off line shopping during this time. So how should you ensure that you get the most out of your PPC advertising over […]

Google, Scroogled, and All The In-Betweens

Most might agree that any company launching an offensive against any arm of Google is a risky move with the most dire of consequences. It isn’t a matter of the offensive facing serious retribution from Google, but instead, its accepting the fact that Google often outdoes most others with the immense amount of resources they […]

How Many Landing Pages Should You Have on Your Site?

If you’re happy with the amount of traffic your site is receiving but not with the number of visitors that are being converted into customers, you’re probably wondering where you should focus your time and resources. Since you want your site to generate more sign-ups or purchases, the best thing you can do is add […]

The Battle of PPC Marketing Tools: Adwords Versus AdCenter

Google Adwords and Microsoft AdCenter helps companies to grow their online business. The campaigns expose customers to the products and services companies offer. These pay-per-click (PPC) marketing tools are useful but differ in their features and functionality. Each tool excels in a different category. Let’s take a look at how the two PPC marketing tools […]

Are You Wasting Your Money On PPC Campaign?

Pay-per-click programs like Google AdWords are all the rage. Everyone’s doing them, so they might work, right? Unfortunately, that’s not always the case. Even when you pay for clicks and see a boost in traffic, it might not have much effect on your ROI. Are you spending $2,000 on PPC only to make back $1,000? […]

What to Know Before Implementing a PPC Advertising Campaign

There are a great deal of online marketing tools that your business can use to improve your online presence, and pay per click (PPC) ads are one of the most utilized tools on the market today. PPC ads allow you to push information about your brand out in front of people who are interested in […]

PPC Ads Get Just 6% Of Total Search Engine Clicks [infographic]

According to research report form GroupM UK carried out with Nielsen,  paid search only get the 6% of total search clicks, whereas natural search results or we can say SEO get 94% of total search clicks. This research was based on the 28 million people in UK, making total of 1.4 billion searches for both branded […]

How to Increase PPC Campaign Traffic and Maximize Conversions

A pay per click campaign can be an extremely effective way to market your business. However, it’s easy to lose money if you don’t understand the fundamentals behind getting clicks and turning them into conversions. To make sure that you’re getting the most out of your PPC campaign, let’s go over some ways to increase […]

What is PPC Advertising and Why Should You Use It?

If you have delved into online marketing, you have probably come across the term PPC more than once. And unless you know a thing or two about online marketing, you may not know what PPC is. PPC stands for pay per click, an online advertising tactic in which businesses pay a predetermined amount of money […]

PPC Ad Testing Advice

There is no denying the concrete benefits of paid search marketing. Almost guaranteed to provide your sites with more traffic, enquiries, leads and sales, it is no wonder many prefer this approach to the organic route, especially when these results can be enjoyed almost instantly! One factor pivotal to the success of PPC advertising is […]